What to Post on LinkedIn: Content Ideas To Get You Noticed
The first few times I posted on LinkedIn, I’ll be honest—I didn’t know if I was doing it right. I was intimidated, and I wondered if my content was relevant…or if anyone even noticed it. But once I got the hang of it (it’s not hard, I promise), I started to see my engagement take off!
Are you ready to get your profile buzzing and start engaging your fellow 141 million daily LinkedIn users? Then here are my top content ideas for what to post on LinkedIn for individuals and companies.
How Do Individuals vs. Companies Use LinkedIn?
If you’re a professional working for a company or seeking a job, then you’ll want to use LinkedIn to build your professional brand, share your expertise, and connect with like-minded professionals.
Company profiles are a bit different. If you own a company or manage a company’s LinkedIn profile, then it’s best to use LinkedIn to showcase your company culture, share industry insights, and occasionally, showcase some of your products or services.
What To Post On LinkedIn: The 3-2-1 Posting Strategy
One of my favorite easy-to-implement LinkedIn strategies is the 3-2-1 posting strategy. The 3-2-1 posting strategy is a simple yet effective approach to maintain a balanced and engaging LinkedIn presence. Here’s how it works:
3 Good to Know Posts
These posts focus on sharing valuable information with your audience. This can include industry news, insights, predictions, trends, and updates from trade shows. The goal is to inform and educate your connections.
2 Good to Feel Posts
These posts are designed to humanize your profile and create emotional connections. Share behind-the-scenes (BTS) content, showcase how things are made or done, celebrate milestones, and highlight events. These posts make your audience feel more connected to you or your company.
1 Good to Buy Post
This is where you highlight what you or your company offers. Share information about your products or services, and explain the problems you solve. This type of post helps in promoting your business without overwhelming your audience with constant sales pitches.
Implementing the 3-2-1 Posting Strategy: For Companies
3 Good to Know PostS
Industry News: Share relevant news that your connections would find valuable.
Insights and Predictions: Offer your perspective on industry trends, future predictions, or upcoming tradeshows.
Trends and Analysis: Provide deep dives into current trends and their implications for your industry.
2 Good to Feel Posts
Behind-the-Scenes (BTS): Show the faces behind your company, how products are made, or a day in the life at your office.
Milestones and Events: Celebrate company milestones, events, or team achievements.
1 Good to Buy Post
What We Offer: Highlight your products or services, focusing on how you solve problems for your customers.
Implementing the 3-2-1 Posting Strategy: For Personal Brands
3 Good to Know Posts
Industry News: Share the latest updates in your field that your connections should know about.
Thought Leadership: Offer unique insights on common challenges or trends in your industry.
Professional Development: Discuss learning experiences, certifications achieved, or insightful books you’ve read.
2 Good to Feel Posts
Career Milestones: Celebrate your career milestones, projects completed, or obstacles you’ve overcome.
Celebrate Others: Share about events you’re attending, collaborations, or achievements of others in your network.
1 Good to Buy Post
What You Offer: Talk about your services or products and invite others to collaborate with you.
Sample Posts For Companies
Industry News: "Stay ahead with our latest insights on the upcoming digital marketing trends for 2024."
BTS: "Meet our amazing team and see how we bring our innovative products to life!"
Product Highlight: "Discover how our solutions can transform your business efficiency."
Sample Posts For Personal Brands
Professional Development: "Just completed an intensive course on data analysis. Excited to apply these new skills!"
Career Milestones: "Proud to announce my promotion to Senior Marketing Manager. Looking forward to new challenges!"
Service Offer: "Offering consulting services to help businesses streamline their operations. Let's collaborate!"
What To Post On LinkedIn: 10 More Tips For Great Content
1.Write original long-form content.
Long-form content allows you to share your deep insights and experiences. Write articles about your professional journey, industry trends, or detailed how-to guides that showcase your expertise.
Businesses can publish in-depth articles about industry insights, company news, or detailed case studies that highlight their successes.
2. Highlight upcoming events you’re attending.
Promote events you’re attending or speaking at. This shows your engagement in your industry and encourages others to join. Share details about upcoming webinars, conferences, or company-hosted events.
3. Offer tips and tricks that others will find helpful.
Share practical advice related to your field. For example, a graphic designer might post a tutorial on creating engaging social media graphics Provide valuable insights through how-to guides or top tips that are relevant to your industry.
4. Post short videos.
Create and share short, informative videos discussing industry trends, answering common questions, or providing quick tips. Share behind-the-scenes footage, product demos, or customer testimonials in video format.
5. Spotlight your team.
Highlight your colleagues' achievements and contributions. This not only shows your appreciation but also boosts team morale. Feature different team members in posts, sharing their roles, achievements, and fun facts about them.
6. Spotlight Your Customers
Share stories about clients or customers who have had a positive impact on your professional journey. Highlight customer success stories and testimonials to build credibility and show appreciation.
7. Share Interesting Statistics or Original Data
Present compelling stats or data relevant to your industry. This can establish you as a thought leader. Release original research or survey results that provide value to your audience.
8. Inspire Others with a Personal Experience Within the Industry
Share a personal story about a challenge you overcame or a significant learning experience in your career. Discuss a company challenge and how your team worked together to overcome it.
9. Do’s and Don’ts of Your Industry
Write a post outlining common mistakes and best practices in your field. Share industry guidelines or lessons learned from past experiences.
10. Post Polls—Engagement is Everything!
Create polls on relevant topics to spark engagement and gather insights. Use polls to get feedback on products, services, or industry trends.
What to Post on LinkedIn: Frequently Asked Questions.
How to create a content plan for LinkedIn?
To create a content plan for LinkedIn, start by identifying your goals. Determine what you want to achieve, such as increasing engagement, building brand awareness, or generating leads. Brainstorm content ideas that align with these goals.
Check out this guide on How To Market Yourself on LinkedIn for more information.
How to find inspiration for LinkedIn posts?
Finding inspiration for LinkedIn posts can be easy if you know where to look. Monitor industry trends and news to stay updated. Follow thought leaders and engage with their content to gain new perspectives.
Listen to your audience’s needs by reading comments and messages. Don’t hesitate to share your unique experiences and insights—authenticity can be incredibly inspiring.
How do I improve my content on LinkedIn?
To improve your LinkedIn content, start by analyzing your post performance to identify what works best. Engage with your audience by responding to comments and asking for feedback.
Use this feedback to continuously adapt and refine your content strategy. Experiment with different content types and posting times to see what drives the most engagement.
Let’s Revamp Your LinkedIn, Together!
Trust me, I know how time-consuming creating a social media strategy can be and we haven’t even gotten to the writing and implementing part! But you are not in this work alone. Let’s book a session to discuss what you need to make your LinkedIn work for you—and the other way around. It’s time to spark your hive with quality content!
